Alex Avritch
With over 10 years of SaaS Social & Brand experience, I’ve mastered the art of translating technical products into compelling stories that audiences love. With a passion for cultivating strong communities through write-home-worthy brand & social campaigns, I bring creativity, relatability, and a dedication for making digital solutions feel relevant, inspiring and most importantly...memorable.
Hey,
I’m Alex!
Make it simple
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Make it memorable
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Make it fun
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Make it simple 〰️ Make it memorable 〰️ Make it fun 〰️
Brand Campaign Case Study:
Girl Scouts x LaunchDarkly
Problem
The developer tools space is crowded, and developers are notoriously resistant to being sold to. With traditional channels, we risked getting lost in the noise and failing to build authentic trust. While we had budget for out-of-home campaigns, measuring success on static billboards felt limiting.
We needed to create something unexpected that cut through the clutter, built genuine community connection, and delivered the impact of a billboard without actually being one.
A few examples of the social campaign
Solution
We partnered with the Girl Scouts of Northern California for the entire cookie season, offering free shipping on all online orders and fully co-branding the experience. Instead of competing in overcrowded digital channels or sinking budget into hard to measure billboards, we found a creative way to meet our audience where they already were. Many of these Girl Scouts were the children of parents working at the very tech companies we wanted to reach.
Outcome
The campaign naturally sparked joy, fueled conversation, and gave back to the community in a meaningful way.
Even better: it touched 1.6 million orders, every single one co-branded with LaunchDarkly. Beat that, billboard.
Video Ad Campaigns
This campaign was meant to capture the feeling most developers experience when trying to explain their job to their parents. I collaborated with the VP of Brand to script, storyboard and creative direct on-site while filming. These videos were utilized in both paid and organic social campaigns.
Social Media Campaigns
Examples of digital campaigns that aimed to promote brand initiatives, virtual events, conferences and more.
Founder-led Social (Ghostwriting)
Notable metrics from my time managing Stephen’s social presence in 2025 👉
Out of Home & Events
Pop Culture Content & Memes
Content is my love language ❤️
Below are engagement stats from my personal content — but this doesn’t include all of the UGC ads I’ve created for brands like KISS USA, Pair Eyewear, ReelTrends and more.
